There is a new name in the social game, Cyber Dust is an innovative app available on iPhone, Android and Windows Phones. Cyber Dust in the words of creator Mark Cuban “is about conversations, community, connecting easily with people and privacy first.” Not only is it great for all those things, it’s also great for entrepreneurs and businesses. Many businesses are already using the app to some success, while others have adopted it as their new go to social marketing marketing app.
First things first if you are brand new to the app you need to learn the ins and outs. They have a great in app tutorial as well as a “user guides & help” section. If you have a question you can’t find the answer to here, you can always send a message to +CDteam who is automatically added to your friends list when you sign up. Once you understand how the app functions its time to get started. Here are a few things that will help your marketing campaign be successful through the use of Cyber Dust.
How to Grow Your Business With Cyber Dust
Keep it Simple – “Simplicity is the ultimate sophistication.” ~ Leonardo da Vinci. When it comes to Cyber Dust simple messages are king. Remember the user on the other end has a limited time to read your message. If you use complicated words or run-on sentences, your message will probably never get across to your audience as you intended.
Get to the point – This is part of the beauty of Cyber Dust, because you won’t get a bunch of fluff like you typically do in an email or with other social media platforms. However this can also be a pitfall in the success you experience with Cyber Dust if you do not communicate to others with this in mind. Remember the shot clock starts the second the message is opened, if your message needs an explanation then it’s not for Cyber Dust.
Create a call to action – Although constantly being in front of your customers is important, I find Cyber Dust is a great tool for a “call to action”. If you do not know what a “call to action” is, here is the definition.
In web design, a CTA is a banner, button, graphic or text meant to prompt a user to click it and continue down a conversion tunnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead, and later into a customer. The main goal of a CTA is a click
Throw in an offer as your call to action and this is one of the most unique marketing methods out there. We have all heard the “only available to the first 10 callers” or “but wait, if you call now you will also get free shipping”, but do you really believe them? How about an offer that will disappear any second? Your audience will not question whether it’s a limited time offer or not, they will know they have one chance to click and its about to end.
Keep it exclusive to Cyber Dust – If you really want to create buzz on Cyber Dust, you need to give your audience a reason to follow you on Cyber Dust. Don’t use Cyber Dust to send out a replica of your other social media feeds. Do you sell a product? Try to offer an exclusive coupon only to Cyber Dust followers. Do you have a blog? Try blasting your latest article to Cyber Dust followers first. Remember all your messages are gone in seconds after they are open, keep it fun and exclusive by offering your Cyber Dust followers something they can not get anywhere else. One more thing, don’t send out the same offer repeated times, in too close of a time frame, if you do you will kill the excitement and exclusivity you were trying to create in the first place.
Add a “Dust Me” link to your website and other social media platforms – Just like everything else you need to get the word out. If you have a weekly newsletter put in a highlighted section that you are now using Cyber Dust, or create a post on your blog with a call to action to get all your readers to follow you on Cyber Dust. If you are going to be offering something exclusive to your CD followers, this is where you need to tell them what they will get only through Cyber Dust messages. Remind them that they have only one chance to click on the offers you send through Cyber Dust.
Interact with your followers and read their messages – This is great advice for any social media platform that exists today. No one wants to follow a computer program spitting out messages every hour on the hour, nor will you get your audience involved if you do not interact with them. Why this becomes more important with Cyber Dust is that if a message is not read in the first 24 hours of sending, its gone for good.
I hope you are starting to realize that Cyber Dust is not just another run of the mill social app. If used correctly with your business you can create buzz for your brand, experience higher traffic volume where you want it directed, and have a one of a kind new marketing plan to propel you into the future. One last fun tip. Try to message a celebrity, they might just reply. In my opinion you have a better chance on Cyber Dust to communicate with a celebrity or someone famous than with any other app out there today.
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